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In this session you’ll learn:
- The regulatory landscape for healthcare marketing
- Key restrictions for practices to be aware of for:
· advertising health services
· advertising therapeutic goods
· direct marketing (Spam and privacy risks) - Patient communications and broadcast messages
- Promoting vaccination and preventative health services
- Advertising in-practice services and new practitioners
- Practical compliance tips for everyday marketing
- Key takeaways and Q&A
About the Presenter
Ella Cannon
Partner - CIE Legal
Ella Cannon in a Partner at CIE Legal. She has a commercial and regulatory practice, with particular expertise in health, technology and privacy/health records – and advises a broad range of clients within the health sector, including digital health businesses, health service providers, and government agencies. Ella is an energetic and collaborative lawyer, who loves rolling up her sleeves and working closely with her clients. She’s deeply involved in the health sector and sits on the boards of Murray PHN and the GV Health Foundation – helping to shape programs to support regional healthcare delivery.
Learn more about CIE Legal
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